Researched supplier
STR
Global hotel benchmarking and market-data platform
C
- Global rank
- 124 of 130
- Primary category
- Data / Analytics
- Role class
- Ancillary / infrastructure
- Headquarters
- United States (CoStar corporate); global dataset
- Timing
- Hotel data / later
- Outreach
- Not contacted
Not on the executive shortlist
It was not selected for the 28-company executive shortlist.
Why it matters
Scoring rationale
STR remains one of the strongest hotel benchmarking datasets globally, now within CoStar, covering tens of thousands of hotels and property/portfolio insights. It is valuable for strategic hotel-market analysis but not for booking, contracting or launch operations.
Opportunity for Shahraah (provisional)
Useful later for destination/hotel-market strategy and investment-grade benchmarking.
Risks and blockers
Main blocker
Check pricing/access for travel agencies or investors, market-level data availability for Shahraah's target destinations, licensing/export rights and whether reports add enough value over free/cheaper market data.
Capability and supply
What they offer
Global hotel benchmarking and analytics dataset covering 94,000 hotels and over 190 countries.
API, from public information
Analytics/data only; no inventory or booking API.
Products and services researched
Hotel performance benchmarking, analytics and market forecasting
- API
- STR benchmarking subscription/data automation is not buyer hotel booking/inventory API; no Shahraah travel-reseller feed verified.
- Coverage
- CoStar-claimed sample 94,000 hotels/12 million rooms across >190 countries; this is reporting data, not inventory.
- Integration notes
- Do not assume API eligibility, commercial deal or consistent property rights.
- Follow-up question
- Any value to small Pakistan OTA? Price/free reports and legitimate data-use terms; market-specific coverage relevant to target destinations?
Hotel benchmarking, market analytics and performance data
- API
- High-quality data but weak launch relevance for a new agency.
- Coverage
- See current official/public materials; Shahraah-specific access/commercials remain unverified.
- Integration notes
- Use according to role; do not treat institutional/data/media/technology records as bookable inventory.
Commercial and onboarding
- Access
- Direct enquiry / qualification if pursued
What is known
Decision re-research v40: High-quality data but weak launch relevance for a new agency. No Shahraah-specific commercial terms are publicly proven.
Open questions
Check pricing/access for travel agencies or investors, market-level data availability for Shahraah's target destinations, licensing/export rights and whether reports add enough value over free/cheaper market data.