Executive shortlist · No. 18
Nirvana Holding - Nirvana Travel and Tourism (NTT)
UAE B2B multi-product wholesale
A
- Global rank
- 14 of 130
- Primary category
- Flights / Air Distribution
- Role class
- Core distribution
- Headquarters
- UAE (Abu Dhabi)
- Timing
- Launch / early
- Outreach
- Not contacted
- Decision bucket
- Pursue Selectively
- Priority
- P2
- Executive area
- Hotel Distribution
- Review status
Why it matters
Why Shahraah should care
Strong UAE-based B2B portal with multi-product relevance and regional proximity.
Scoring rationale
Very relevant regionally: N.O.W. is explicitly B2B, accepts non-IATA agents, publishes agent registration, 24/7 support and current representation in Pakistan. Particularly useful as a portal/relationship supplier even before API availability is known.
Opportunity for Shahraah (provisional)
HIGH: explore NOW B2B hotel/wholesale offerings and Pakistan channel (NOW lists Pakistan in its representation markets).
What we need from them
- Pakistan eligibility
- portal/API
- flights/hotels source depth
- credit/deposit
- after-sales support
Risks and blockers
Main blocker · shortlist
Overlap with TBO/Riya and other regional wholesalers.
To verify · from scoring
Need named Pakistan representative, direct API availability, supplier mix, rates, wallet/credit, flight ticketing model and whether Shahraah can contract while DTS is pending.
Backup · alternative
TBO; Riya; Satguru
Capability and supply
What they offer
Nirvana Holding oversees Nirvana Travel & Tourism and B2B platform Nirvana Over the World (NOW). NOW publicly markets agent/partner onboarding and negotiated travel rates, instant hotel room confirmation and 24/7 bookings. Corporate group markets multiple travel and logistics services.
API, from public information
NOW agent portal publicly confirmed; direct partner API not confirmed
Products and services researched
NOW B2B wholesaling / booking portal, agency partnerships
- API
- Agent portal confirmed; direct buyer API not verified
- Coverage
- NOW markets negotiated rates and hotel confirmations; group offers flights/other travel services
- Integration notes
- NOW lists Pakistan representation; request precise contracting and account-manager contact.
- Follow-up question
- Can Shahraah partner through Pakistan representative? API or portal only? Flights/hotel coverage, deposits/credit, refunds, currency and licensing conditions?
Commercial and onboarding
- Access
- Contact to qualify partner onboarding
What is known
No verified public agency commercial quote
Open questions
Ask supplier based on verified service